Mobile advertising in today’s dynamic market is seen everywhere from your favorite website till your Android or iOS apps. This is used as strategy to keep some content free of charge in exchange of in-app ads to the users.
Google dominates the digital advertising market holding most of the global advertising revenue. Hence, they develop an SDK for developer to integrate and displaying in-app ads easier which is the Google AdMob. It is mobile advertising platform that helps app developer monetize their apps by displaying these in-app ads. In such manner developers can earn some revenue from a vast network of advertisers, while enabling advertisers to reach their target audience within the mobile apps.
The brand new AdMob Next Gen Ads SDK which improve ads loading performance and the ability to pre-fetch ads for a smoother ad display experience.